Each and every search marketing campaign that we develop is 100% customized around your websites needs & requirements. No 2 websites are the same therefore neither are any of our search marketing campaigns. The level of evolvement that your particular website will require is directly related to the amount of competition on the Internet for your product or service.

During the initial consultation with you on your website, I Search Marketing will perform a competition analyses to derive specific recommendations as to the level of involvement required to achieve top placements for your particular search terms and target audience.

Below is a basic layout of some of the services that we employ during our search marketing campaigns. Not all of the components listed below may be applied or required for your particular project. Click here for a more detailed explanation for each of our search engine marketing services.

1. Key Word Analysis - Analyzing and choosing an industry specific set of key words unique to your website.

2. Competition analysis - Analyzing your competition in order to establish benchmarks and set the basis for a strategy outline.

3. Strategy Outline - Using the information provided by the competition analysis we then construct a custom strategy unique to your website.

4. Search Engine Optimization - Reviewing your website utilizing a variety of in-house tools and techniques to ensure that the site is properly optimized for your industry specific keywords and targeted audiences.

5. Spam Compliance Assessment - Combing the Internet and your website ensuring that no deprecated SEO or spam techniques are currently being employed.

6. Link Building Campaigns - Acquiring back links and directory links from other industry related websites.

7. Visibility Reporting - Monthly reports that are sent out to your email address of choice outlining your websites progress and performance throughout the search engine marketing campaign.

8. Log Analysis - Reviewing and analyzing your websites log files to determine hack attempts, conversion paths and key phrase effectiveness.

9. Conversion Analysis - Analyzing how your desired conversions are performing, where they come from, and the paths they take.

10. Website Metrics Assessment - A detailed review of you websites functionality and usability to ensure that the website is "user friendly".

11. Advanced Key Word Analysis - For existing clients, reviewing and analyzing various technical data gathered over a period of time and extrapolating an advanced key phrase set.

12. Existing online marketing strategy assessments - Reviewing your current online marketing strategy to ensure everything is up to date and on track with changing success metrics and search engine updates.