I Search Marketing’s
ethics are clear and simple:
"Search engines strive to provide the most qualified
and relevant website to display for a particular search
term. I Search Marketing works with you and your website
to ensure that your website becomes the most qualified and
relevant website for a specific ser of search terms."
When a website is properly developed and designed, it will
automatically achieve top search engine placements. This is
what the search engines are looking for and this is what we
are providing for the search engines to find.
Unethical search engine optimization and search engine marketing
companies are becoming large problem for many unsuspecting
website owners perhaps we can shed some light on the subject..
Search engines run on mathematical algorithms and sets of
rules. The basis for search engine optimization and marketing
is customizing a website to reflect what the search engines
algorithms want to see in order to rank your website highly
in the SERPS. (search engine results pages). Along the path
of optimizing and marketing a website loopholes are found
in the search engines algorithms.
Every search engine has it's "loopholes" so to speak.
The process of using these loopholes to your websites advantage
is called search engine SPAM. What defines an ethical SEO
or SEM company from an unethical one, is whether they choose
to employ these loophole tactics in their every day website
optimization practices.
The problem lies in that these loopholes often do work. For
a limited time, until the search engines recognize the problem
and fix it accordingly. So why not use the loopholes for immediate
results for the time being? Many unethical SEO firms do utilize
these tactics, and many of them do receive some immediate
results for their clients. The catch comes when the search
engines find and fix their loopholes, otherwise known as algorithm
updates. Depending on the severity of the abuse, many search
engines will penalize and even ban/blacklist websites that
are employing these tactics.
If you are concerned that your website is currently being
unethically positioned or marketed, we can help. I Search
Marketing offers Spam Compliance Assessments, where we run
your website through a series of test to ensure that you are
safe and in the clear from any unethical spam techniques.
Please feel free to contact
us for more information.
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